Brilliant presentations: the art of storytelling
Saturday, August 28th, 2010What is a presentation? Sounds like such a daft question, doesn’t it. Let me tell you what it is not. It is not a PowerPoint slide set. Yet this is where most people start when confronted with the need to get a new set of messages across to an audience, as if ploughing through a dozen or so PPt slides will get the creative juices flowing. For me, this is the very essence of death by PowerPoint, not for the audience but for the presenter. PowerPoint is not and should never be your storyboard; it should only be the medium through which you share elements of your story with the audience.
Storyboard? Yes, that’s what I said. A presentation, at least in my eyes, is a story. A carefully crafted experience where I take an idea or a theme and bring it to life and where the most important medium is me, the storyteller. Everything else, from what I wear through to how I stand, is my theatre, my presentation. The challenge is in getting the story right, and you can’t do that through PowerPoint alone. My storyboard consists of post-it notes and a flat surface and is informed by the brief I have for the presentation – my own brief or from the conference/session organiser. (more…)


